Gyps Carnival

Gyps Carnival

Repositioning Vultures | Ecological Branding

The Challenge: Vultures were largely seen through a negative lens—decline, death, and disease.

The Narrative Shift: We reframed them as masters of flight, highly efficient natural systems, and critical to ecological balance.

The Execution: Instead of a standard awareness drive, we designed Gyps Carnival—a multi-layered experience blending science, art, culture, and play. We began in the city where decisions are influenced, using children as the medium for organic advocacy.

The Impact: A complete repositioning of vultures—from neglect to respect.