Considered
Cohesive
Consistent
pencilsrock.com
We begin by understanding your business, your audience, and what you want your brand to stand for.
We identify the core idea that should guide how your brand is perceived.
We translate that idea into a cohesive identity system and visual language.
We bring the brand to life through design and marketing videos that carry the same message everywhere.
It’s amusing how easy it has become to “own” a logo. Pick one from a gallery, change the name, adjust the colour, download. It may look impressive until your premium blazer brand shares its identity with the neighbourhood grocery store. Brand identity is personal—your brand deserves its own identity.